Toledo Toolkit

The Toledo Region is home. It’s different, and we know it. It’s time everyone else knew it too. Toledo Region and “It Matters Where You Make It.” were specifically created for everyone in the community. Our powerful, consistent messaging and the tools can be used by all community partners to promote the region. 

If you would like to use the Toledo Region logo or slogan in your marketing or recruiting materials, please contact Jeff Schaaf at

Download selected items from the Toledo Toolkit below.

Toledo Region Video


This video embodies our unique vibe and showcases the abundance of opportunities in Toledo. We encourage you to utilize this video in your recruiting and sales efforts by sharing it via social media, sending it to prospective employees and posting it on your website.

Toledo Region Promo Book


The Toledo Region Promo Book is the perfect marketing piece to showcase everything that the Toledo Region has to offer. The imagery is vibrant and authentic, and the text is compelling and engaging. The book is available digitally, or hard copies can be ordered by contacting us. 

Toledo Region Media Kit


The Toledo Region brand launched “It Matters Where You Make It.” in 2014. The media kit tells the story of the brand and how it should be used.

Toledo Region Overview Document


We've compiled valuable information into an overview that includes data about the region's population, demographics, industry clusters and more.

Toledo Region Terminology


If you are new to the Toledo Region or just visiting, these are some terms that you are likely to hear around town.

2020 Toledo Magazine

2020 YIR Magazine.jpg

The Toledo 2020 Year in Review "It Matters Where You Make It." magazine celebrates some of the outstanding people and organizations who created headlines in 2020. 

The magazine is available digitally. For more information, please contact us. 

Previous Issues:     2019       2018       2017