Toledo Toolkit

The Toledo Region is home. It’s different, and we know it. It’s time everyone else knew it too. Toledo Region and “It Matters Where You Make It.” were specifically created for everyone in the community. Our powerful, consistent messaging and the tools can be used by all community partners to promote the region. 

If you would like to use the Toledo Region logo or slogan in your marketing or recruiting materials, please contact Jeff Schaaf at

Download selected items from the Toledo Toolkit below.

Toledo Region Video

This video embodies our unique vibe and showcases the abundance of opportunities in Toledo. We encourage you to utilize this video in your recruiting and sales efforts by sharing it via social media, sending it to prospective employees and posting it on your website.

Little Green Book

The "Little Green Book" is the perfect marketing piece to showcase everything that the Toledo Region has to offer. The imagery is vibrant and authentic, and the text is compelling and engaging. The book is available digitally, or hard copies can be ordered by contacting us. 

Toledo Region Media Kit

The Toledo Region brand launched “It Matters Where You Make It.” in 2014. The media kit tells the story of the brand and how it should be used.

Toledo Region Overview Document

We've compiled valuable information into an overview that includes data about the region's population, demographics, industry clusters and more.

Toledo Region Terminology

If you are new to the Toledo Region or just visiting, these are some terms that you are likely to hear around town.

2018 Toledo Magazine

The Toledo 2018 Year in Review "It Matters Where You Make It." magazine celebrates some of the outstanding people and organizations who created headlines in 2018. 

The magazine is available digitally, or hard copies can be ordered by contacting us. 

2017 Year in Review